The Guardian newspaper adopts tabloid format
Responses to the newly redesigned Guardian, which reduced from Berliner to tabloid size on Monday, was mixed. The reformatting is part of a drive to cut costs at the paper, which last year made a loss of £38m. Previously, the paper was a hybrid between a broadsheet and a tabloid, called a Berliner - a unique format in the UK.The new design means The Guardian can be printed by more printing presses around the UK, which is expected to save the title millions of pounds.
- The paper no longer carries the distinctive blue masthead, opting for a simpler design. It's also created a new font called "Guardian headline", which the paper claims is "easier to read".
- Editor Katharine Viner told Radio 4's Today programme on Monday: "The main reason we did it is because it saves millions of pounds to print a tabloid like this. "We're on track to lose less than £25m this year and we intend to break even next year which would be the first time since the 1980s that the paper has broken even."
- Viner said: "Clarity and imagination have been our guiding principles as the Guardian's new design has taken shape. "The Guardian's journalism itself will remain what it always has been: thoughtful, independent and challenging."
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