Glamour Magazine's Business Model changes (5)

Glamour magazine goes digital-first and cuts back print editions

The British edition of the fashion title Glamour is to implement a digital-first strategy under which it will print a magazine twice a year and merge its editorial and commercial operations. The changes will affect only the UK product – one of 17 produced under the Glamour brand. Jobs losses are expected as a result of the change to a “mobile-first, social-first” format, though the publisher declined to say how many. Glamour consumer moves to a different rhythm than the one who bought the magazine when it launched in 2001. It is a faster, more focused, multi-platform relationship.

The business model change demonstrates a change in society. It shows how we have moved on from print to digital forms of media. I think this is an extremely intelligent move as the 2 year publication of the magazine means the publications will hold a larger brand value - their products are seen as more of a luxury.